AREA 1: OFFER CREATION
This area is all about creating your signature products and/or services. A value ladder is an illustration of lower-value and lower priced products and/or services to higher priced products and/or services. As the value of your product/service increase, so does the price.The process of offer creation involves creating your list of products and/or services, developing your ascension ladder, developing your signature offer, services and digital products.
AREA 2: LEAD GENERATION
Lead generation is attracting your ideal clients and getting them to ultimately purchase your products and service. It’s all about generating leads. This includes paid ads, content marketing, sales funnels, video trainings and referral programs.
AREA 3: LEAD NURTURE
This is all about nurturing your leads to get them to purchase from you. It involves deepening connections and relationships with your ideal clients. Nurturing your leads includes content marketing, email marketing, launching a podcast and creating an online community like a Facebook community.
AREA 4: SALES
Next is making sales! Now that you have your offer created in area 1, you’ve generated leads (in area 2), you’ve nurtured those leads (in area 3), now it’s time to sell. This involves your entire sales process including social media DM scripts, Calendly links, applications/questionnaires, consults/sales calls, ability to sell/close on the call, post consult/sales call emails, etc.
AREA 5: FULFILLMENT
AREA 6: OPERATIONS
AREA 7: TEAM MANAGEMENT
AREA 8: BRAND MANAGEMENT
NEED PROFESSIONAL HELP BUILDING YOUR PERSONAL BRAND? ARE YOU IN?
If you need clarity and a strategy to move forward with your personal brand, my personal brand agency can help! We have a done-for-you Authority Personal Brand System package that can help you quickly and easily build a personal brand online. If you’re interested, complete this questionnaire so we can hop on a quick consult to determine if you’re a good fit.
You deserve to stop playing small. Since you’re reading this, you’re ready to step up. So, go ahead and complete the questionnaire so we can hop on a quick call!