WHAT CALONI DOES

Caloni develops powerful and effective personal brand strategies, meaningful brand identities, social media strategies and authority-building public relations stories that connect personal brands to their audiences.

PERSONAL BRAND STRATEGY & POSITIONING icon

PERSONAL BRAND STRATEGY & POSITIONING

PERSONAL BRAND DESIGN & DEVELOPMENT icon

PERSONAL BRAND DESIGN & DEVELOPMENT

SOCIAL MEDIA STRATEGY icon

SOCIAL MEDIA STRATEGY

DIGITAL PUBLIC RELATIONS icon

DIGITAL PUBLIC RELATIONS

PERSONAL BRAND STRATEGY & POSITIONING

Most entrepreneurs stay stuck for years due to lack of clarity. 

Through a comprehensive, strategic process, Caloni helps personal brands clarify what they do, how they do it, find their unique voice, determine what they should be known for, truly understand customers and determine the steps necessary to achieve a world-class personal brand… And make an income and impact while doing it. 

Caloni Michelle coaching with white board
Caloni, Adam, and Michael Cortina behind the scenes

PERSONAL BRAND DESIGN & DEVELOPMENT

You have 6 seconds to catch your audience’s attention and we need to make a good impression!

 

Building consistent and comprehensive world-class personal brands that attract ideal clients and lead to more sales is at the core of what Caloni does. She ensures all online touchpoints with your ideal clients have unique and consistent branding that is infused with your personality so that you become the go-to expert.

SOCIAL MEDIA & DIGITAL GROWTH

Social media has become a necessity for all personal brands to build relationships with their ideals clients and audience. All personal brands should leverage the power of digital growth on social media to expand their reach and impact lives.

 

Caloni’s team helps save time by strategically building a personal brand on social media, creating a content creation plan, and repurposing content to reach the masses.

Caloni Michelle Instagram on phone
As Soon on NBC, CBS, FOX, and ABC

DIGITAL PUBLIC RELATIONS

Press and media features, podcast interviews and other forms of PR all build social proof and credibility in an industry.

 

Caloni’s team crafts and develops press and media assets that can be used when pitching publications, outlets and podcasts. Her team also features entrepreneurs in press articles in 300+ publications including ABC, NBC, CBS, FOX and CW to help entrepreneurs become the go-to authority in their industry. 

CALONI WORKS WITH

"The Expert"

Package perfect for coaches
Package perfect for authors
Package perfect for speakers
Package perfect for freelancers

EXECUTIVES

Founders, CEOs & Executives

EXPERTS

Consultants, Speakers, Authors, Coaches, Real Estate Agents, Network Marketers, Course Creators, etc.

INFLUENCERS

Social Media Influencers

Need help deciding
on what you need?
Book a free consultation.

What clients are saying about caloni

CLIENTS HAVE BEEN FEATURED IN OR SEEN ON:

Caloni Michelle as featured in news and media outlets

CHECKOUT CALONI’S CASE STUDIES

Check out the personal brands that Caloni has transformed.

MIKE HAZLE

High Performance Consultant & National Speaker

CEALLY SMITH

Plant Medicine Consultant & Educator

FREQUENTLY ASKED QUESTIONS

6 weeks as long as the photoshoot is completed by the end of week 2 and photos are provided to Caloni in week 3 . The project may be delayed if we’re waiting on content/feedback from you, Thanksgiving and Christmas holidays or an emergency. If your project falls in November and December, Caloni and her team take Thanksgiving week and 2 weeks at Christmas off.

The package is structured so that Caloni and her team do 95% of the work on your personal brand. Set aside approximately 2-5 hours each week, including a Zoom call  or telephone call (approximately 1.5 hours) with Caloni almost every week.

100% is remote via Zoom, Google Suite, email and text message.

(If you’ve selected to use our personal branding photographers to take the imagery for your personal brand then 90% is remote and 10% is in person for the photoshoot.)

7-10 team members will work on your project.

We will design, develop and write the copy for an one-page mobile responsive website built on WordPress. 

Additional info:

  • SEO: a full website SEO plan is not included in this package. However, we do use some SEO best practices when designing and developing your website.
  • We will setup your contact form to send to your email.
  • We will link any applications for your services to your site and advise you on where you should host these applications.
  • This package does not include a full-blown e-commerce store for merchandise.
  • We do not build websites on other platforms.
  • Should you want additional pages added to your package, an additional fee will be incurred.
  • We will connect your website opt-ins to your email CRM.
  • We can link your social media platforms on your website.
  • We can setup your domain email. (For example, hello@yourdomain.com)

No worries! Since all work is done remotely, there is no need to live in the same state. 

Yes, we can use Clickfunnels to build sales funnels; however, your personal brand website will be built on WordPress.

First, we’ll have a strategy call to discuss what outfits you should wear based on how your brand will be positioned, locations where we want to shoot and props we’ll use.

Next, we’ll meet in person for the photoshoot, usually in San Diego, California or Salt Lake City, Utah. It typically takes a half day with 2-3 hours of shoot time, up to 2 locations and 4-5 outfit changes.

You’ll also be given 75+ high quality, professionally edited images to use for social media or other purposes.

Since we’re required to meet in person for this, you’ll be required to travel to Caloni’s personal brand photographer and, therefore, you’ll be responsible for travel, hotel accommodations and food. 

(Caloni is not responsible for any photoshoot location fees.)

Yes, we can. However, during the Phase 2 when we are working on your personal brand positioning, messaging and strategy, we may recommend that another logo be used, additional photos be taken or updated copy be written.

No, but Caloni is happy to schedule a consultation call with you to determine if you’re a good fit for this package.

Yes, you’ll be responsible for any third-party services:

  • Required: website hosting (we’ll walk you through purchasing it) | ~$150/year
  • Required: domain name varies | varies, $1-$20
  • Required: SSL certificate (keeps your website secure) | varies | ~$80/year
  • Optional: website malware protection (if you want this) | varies | ~$150/year
  • Optional: domain name privacy (if you want this) | ~$10/year
  • Optional: domain email _______@[yourwebsite].com. (We’ll set this up at no additional charge) | $6/month
  • Photoshoot location rentals

Some. We can feature you in affiliates of ABC, NBC, FOX, CBW and CW. Caloni believes that no one gets to the top alone and, therefore, believes strongly in connecting people in her network. She’s happy to connect you with her peers in the industry or podcast hosts if you’re a good fit for their podcast shows.
If you’re looking for other PR avenues, we may be able to introduce you to experts or agencies in our network.

Yes, contact Caloni at hello@calonimichelle.com to discuss options. 

What they’ve
said about Caloni

TESTIMONIALS

Are you ready to build an authority personal brand, monetize your expertise & create social media content