Become A (Highly Paid) Go-To

In Your Industry

By Building An Authority Personal Brand, Monetizing Your Expertise & Attracting Clients On Social Media.

Join community of entrepreneurs who support one another in building a thriving online personal brand. 

Caloni Michelle in black dress
How to Become a highly paid expert and authority in your industry product preview

FREE PERSONAL BRAND MASTERCLASS

How To Become A Highly Paid Expert & Authority In Your Industry
As Featured on several news and media networks
Meet Caloni Michelle

The go-to PERSONAL BRANDING EXPERT and founder of Brandstrom – A Personal Branding AgencyShe is a national speaker, serial entrepreneur, philanthropist, event host and an internationally recognized authority on personal branding.

 

She has worked extensively with experts to establish and scale their online presence organically through personal brand strategy and development; social media and digital growth; and digital PR.

 

Caloni has built noteworthy brands for clients who are worth up to $200+ million and have been featured in or seen on Forbes, Entrepreneur, Inc., Entrepreneurs On Fire with JLD, Nasdaq, Dr. Phil (Tuesdays with Troy) and many other outlets.

 

She’s on a mission to help 1 million people build authority, increase revenue and impact millions by transforming their personal brands.

WHY CALONI DOES
WHAT SHE DOES

Caloni has spent the last decade sharpening her craft in branding – personal branding to be specific.

 

When she got started building her personal brand the words “personal brand” were obscure. Caloni was an early adopter of social media and saw the power in it years before the masses. While building her brand, she was bombarded with questions about how she was doing it.

 

Much like all personal brands who are just getting started online, Caloni didn’t know how to even get started, what to focus on, how to craft her message, how to hone in on her ideal clients, and how to create products/services to best serve those clients.

 

But… With years of experience, she has developed the tools, resources, processes and team to help others also build a profitable personal brand online… in a fraction of the time that it took her to do so.

Join community of entrepreneurs for support in becoming highly paid experts and authorities.

Personal Brand Empire FB group Preview on computer monitor

SERVICES

Caloni specializes in these services:

Personal Brand Strategy & Positioning

Most entrepreneurs stay stuck for years due to lack of clarity. Through a comprehensive, strategic process, Caloni helps personal brands clarify what they do, how they do it, find their unique voice, determine what they should be known for, truly understand customers and determine the steps necessary to achieve a world-class personal brand… And make an income and impact while doing it.

Personal Brand Design & Development

You have 6 seconds to capture your ideal client’s attention and we need to make a good impression! Building consistent and comprehensive world-class personal brands that attract ideal clients and lead to more sales is at the core of what Caloni does. She ensures all online touchpoints with your ideal clients have unique and consistent branding that is infused with your personality so that you become the go-to expert.

Social
Media

Social media has become a necessity for all personal brands to build relationships with their ideals clients and audience. All personal brands should leverage the power of digital growth on social media to expand their reach and impact lives. Caloni’s team helps save time by strategically building a personal brand on social media, creating a content creation plan, and repurposing content to reach the masses.

Public
Relations

Press and media features, podcast interviews and other forms of PR all build social proof and credibility in an industry. Caloni’s team crafts and develops press and media assets that can be used when pitching publications, outlets and podcasts. Her team also features entrepreneurs in press articles in 300+ publications to help entrepreneneurs to become an authority in their industry. 

Behind the scenes with Caloni and Adam
Behind the scenes with Caloni and Michael Cortina
Behind the scenes with Caloni and Adam
Behind the scenes with Caloni

CALONI'S UNIQUE PROCESS

Caloni’s signature 6-phase transformational blueprint for Experts to build an authority personal brand online, monetize their expertise & spread their message on social media.

HOW CALONI IS DIFFERENT

Caloni develops more than just brands, she builds personal brands into thriving, profitable online businesses. She develops messages that move people and brands that connect with people.

She is committed to helping you gain clarity in your personal brand and building your brand to showcase your specialty, spread your message, impact lives and leave a mark on the world. She promises to build a world-class brand so that you are seen as the go-to expert and authority in your industry.

A PERSONAL BRAND THAT…

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ESTABLISHES AUTHORITY IN INDUSTRY

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ALLOWS YOU TO CHARGE PREMIUM PRICES

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CONSISTENTLY ATTRACTS IDEAL CLIENTS AND OPPORTUNITIES

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STANDS OUT AMONG COMPETITION

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POSITIONS YOU AS THE GO-TO EXPERT

CASE STUDIES

Check out the personal brands that Caloni has transformed.

Adam Hightower image

ADAM HIGHTOWER

Cinematographer, Filmmaker & Owner of High Tower Films

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AMANDA ARDAGNA

Personal Brand Strategist & Founder of Lucky Rock Photography

Clients have been featured in or seen on various popular news outlets and media networks

What they’ve

said about Caloni

TESTIMONIALS

LET’S BUILD A

WORLD-CLASS PERSONAL BRAND

FOR YOU.

Have you hit a roadblock in developing or growing your personal brand because you need clarity in what you do and how you do it? Maybe you need help finding your unique voice, understanding your clients and determining how to best serve those clients.

Are people not buying from you because they don’t understand that you have a solution to their problem? Are you ready to build a personal brand that allows you to charge what you’re really worth so you can make more money?

GUESS WHAT…

You’re in the right place! Caloni helps entrepreneurs just like you…

Caloni Michelle preview of platinum personal branding package

By the end of working with Caloni, you’ll:

  • Know who your ideal clients are and how to best serve them. 
  • Have a consistently branded online presence that attracts ideal clients and opportunities. 
  • Have a mobile responsive website and branded social media profiles. 
  • Have a new world-class brand identity and logo.
  • Have a solid understanding of the products & services you should offer to best serve your audience.
  • Have new, high-quality imagery that can be used on all touchpoints with your audience.
  • Be featured in ABC, FOX, NBC, CBS, CW and 300+ other publications.
  • Have a brand positioned as a expert and authority in your industry.